The pandemic ravaged local fashion brand has relaunched itself to reach newer heights
Nearly seventeen years ago, Deshal, entered the market with a whole host of unique ideas – faces painted on kurtis, taat or hand-loomed cotton sarees, use of wooden beads and other handicrafts in fabrics – bringing a gust of fresh air to the fashion wear industry.

And just like that, slowly but surely, their small shop on the first floor of Aziz Super Market became a haven for university students with limited pocket money, particularly for the University of Dhaka students.

Kanak Aditya and Ishrat Jahan, a couple who graduated from the Fine Arts Institute of Dhaka University, along with Sabuj Sidikki started Deshal in 2005.

For more than a decade, Deshal focused on handcrafted ethnic products, with its own contemporary spin. Apart from wearables for men, women and kids, Deshal produced lifestyle goods and home decor items as well.

Deshal – meaning ethnic or home-bred – stayed true to its name, up to a point. All the clothes were made from our local materials (cotton and other natural fibres), and made by our local ethnic weavers as well, up until 2015.

The full news can be viewed here : https://www.tbsnews.net/features/panorama/deshals-impress-ive-new-makeover-365368[/vc_column_text][/vc_column][/vc_row]